Who is behind it
Founder-led, and built before it was sold
FactSmith was designed, architected and built founder-first, before any outside capital, by someone who has spent 25 years fixing data foundations.
Who built it
Emilio Martin has spent 25 years building dimensional data warehouses across banking, FMCG, retail, pharmaceuticals and education.
FactSmith came out of watching the same problem repeat: large enterprises answer their own questions with teams of specialists, and everyone else goes without.
Why this, why now
Large enterprises solve the analytics problem with teams of specialists. Most businesses cannot justify that cost, and go without. FactSmith exists to close that gap: ask a question, get a trusted answer, no analyst required.
Principles that are not for the website only: revenue before fundraising, controlled dilution, trust before hype, long-term sustainability.